As a small accounting and tax practice owner since 2008, my affairs were entirely managed in-house. After all, I was the best so why pay someone else to do it? However, when my practice was in growth and reinvention mode, outsourcing our bookkeeping and payroll let us divert capacity to meeting our clients' new advisory demands.

Although I was benefiting my clients, I wasn't getting the level of advisory and accountability that I needed from a professional who truly understood my business model and goals.  Now I realise we want to empower other accountants' growth through our full scope of services.